I used to bring in 2 of my kids for £23 a season and another 2 of them for £75. I still could if they didn't get older. This year I paid £345 for 2 of them and £75 for the other 3.
It isn't just about price, I don't know what it is. I was going to say it is getting dads, mums, uncles and aunties to take a child but then I remember me going as a child I used to go with my mates. I doubt a bunch of twelve year olds are allowed in the ground now without an adult.
I don't know the answer it is above me ken, hopefully the new owner can get the balance right.