It goes without saying but someone that knows how to run a football club. Commercial acumen, knows what markets to tap into and can make a mark up on players, sorting out the fitness / sports science regime, how is it that wednesday players are put out for 8 weeks with twisted ankles? a clear ‘wednesday way’ on the pitch bringing in managers who play our way with the players at the disposal. What we don’t want which many clubs seem to get wrong (even man united) are managers who all play different styles then want to change the squad to suit their players, that can’t happen. With what we’ve had to contend with for years the bar is so low that we will be ecstatic with a DoF who gets the basics right, such as not buying players like daryll lachman for £4 million to never even set foot on Hillsborough.