We could employ someone who has no history or background of communication/engagement and just by relying on common sense alone we would see an improvement.
So much is obvious, there is also so much material out there to help and so many other successful models being practiced by other clubs that it makes it inexcusable for me to accept the level we are at.
That list of clubs with us being at the bottom is entirely accurate and Chansiri and his team should be looking at ways to address it, both through quick wins and comms strategy planning.