This is going to be a HUGE issue.
You stop going to matches, find something else to do on a Saturday which is probably less expensive and more enjoyable……and never get back into the routine / addiction of going to matches.
Add in the multiplier effect…..you stop going, which means you then don’t take your kids (which also hits merchandise sales), so we end up losing a generation of fans.
Plus, if my mates aren’t going, then I’ll stop going as well.
3,000 ST x £500 (average, guess) = £1.5M in lost revenue in a year……….but then if you start projecting that per year over 5-10 years, it becomes an extremely significant amount of lost revenue.