Wow....tough one. However the latest information (2nd wedding/missed Carlisle match/brothers a Wednesdayite) it makes me think that he should speak to his brother, if he hasn't already, and just be honest and explain the situation. His argument can be weighted with the fact that he has already been to his first wedding (not that much weight there), that he missed the game against Carlisle, that as his brother is a Wednesdayite and that this is one of the biggest games in our most recent history.
The fact is that the wedding is simply the joining of two people in matrimony. Being there on the day is great for the bride and groom, but everything that comes in the years after is what is most important. In other words, he can make this up 100 fold in years to come. It's the extra support and love you get from the family, over the years, that really counts.
Plus, if Irn Bru are really sending a cardboard cut-out, what a laugh that will be when the wedding is spoken about again. It will put a smile on peoples faces and they will remember the day favourably.
I don't know a great deal about all the players who come through the academy, but we seem have a rich vein of talent at the moment. Hopefully these guys will come on enough to make the first team and develop their skills further. This is what we have been lacking for 15 years (maybe longer) and it can only be a benefit long-term.
We seem to be getting things right, in all departments, at long last. By the time we get back to the Premiership, and lets face it, we all know it is going to happen, we should have an excellent setup throughout the club. Well done to all concerned.
ChapSmurf's post in 3 Adult Tickets for Tomorrow Available was marked as the answer