The Trust should put a message out that they'll talk to the new owners to see if they'll have a period with STs at a cheaper price than the early bird tickets. Even if is just by a £1. It might make some people consider holding off.
Alternatively, they could suggest a ST and shirt deal which comes with, say, 50 bonus points so people who are putting more money into the new ownership get something back.
Either way, anything to make people think twice would be useful.